Brad Pursel


Brad Pursel, CFA, ASA
P: + 1.619.908.1420 EXT. 100

Founder of Transcend Valuation, Brad has significant experience covering the full spectrum of Transcend Valuation’s service offerings. Brad's professional valuation experience over the past 18 years has covered an extremely diverse range of industries, company sizes, and engagement purposes. From consulting with technology start-ups to diversified publicly-traded Fortune 500 companies, Brad has provided valuation services to assist with capital raising, strategic investment decisions, financial reporting, and tax planning and compliance. Regardless of the engagement purpose, Brad's objective is the same: to develop high quality, theoretically sound and well-supported opinions of value that are articulated well both verbally and in writing and are able to withstand scrutiny.

Brad has written extensively and given numerous presentations on valuation matters related to such topics as intellectual property, financial reporting, and tax compliance. Brad also has served in a leadership role for national and regional professional organizations, including the American Institute of Certified Public Accountants and the Fair Value Forum (Silicon Valley).

Recently, Brad has had an opportunity to put his extensive consulting experience to work as an investor and strategic advisor to a couple of internet start-ups in Southern California.

Brad is currently based in San Diego, but spends significant time working with clients in other major markets in the West Coast and elsewhere. Brad has previously worked in both St. Louis and the Washington, DC Metropolitan Area.

Accredited Senior Appraiser (ASA), American Society of Appraisers
Chartered Financial Analyst (CFA), CFA Institute

Former Designations:
Accredited in Business Valuation (ABV), American Institute of Certified Public Accountants (Inactive)
Certified Public Accountant (CPA), California (Expired) and Missouri (Inactive)

Prior Experience:
Partner, Brown Smith Wallace, Financial Advisory Services
Senior Manager, CBIZ Valuation Group
Manager, Deloitte, Financial Advisory Services

MBA, Washington University in St. Louis
BS, Accounting, University of Maryland, College Park
BS, Finance, University of Maryland, College Park

For more information, please contact Transcend Valuation.